The short version: Dead Passage never asks for your name, email, contacts or GPS location, and there is no account to create. Your game progress is saved on your device and backed up to our cloud save under a random anonymous ID. If you are signed in to Google Play Games, the cloud save is also linked to your Play Games player ID, so your progress follows you to your other devices. We use Google AdMob for optional rewarded video ads, Firebase Analytics to understand how the game is played, the TikTok App Events SDK to measure our TikTok ads, and Google Play Games Services for achievements, game statistics and cross-device saves.
1. Introduction
This Privacy Policy describes how Dead Passage (the "Game"), developed and published by Max & Jax Studios ("we", "us", "our"), handles information when you use our mobile application available on Google Play.
By installing or using Dead Passage, you agree to the practices described in this policy. If you do not agree, please do not install or use the Game.
2. Information We Do Not Collect
Dead Passage is designed with privacy first. We do not collect, request, store, or transmit any of the following:
- Your name, email address, phone number, or any other personal contact information
- Your precise (GPS) location
- Your contacts, photos, microphone, or camera
- Account credentials of any kind (Dead Passage does not require an account)
3. Your Game Data and Cloud Save
The Game stores the following information on your device and backs it up to our cloud save (Google Firebase), so your progress is kept safe:
- Game progress: current level, wave, kills, score, and combo state
- In-game currency: scrap and tokens earned through play
- Unlocked content: weapons, pets (Medic Rat, Bomber Beetle, Shield Drone), and weapon attachments
- Settings: music and sound effect volume preferences, control settings
- Persistent counters: daily login state, achievement progress
The cloud copy is stored under a random anonymous ID that Firebase creates the first time you open the Game. It is not linked to your name or email address. If you are signed in to Google Play Games, the Game also links your cloud save to your Play Games player ID, so the same progress can be loaded on your other devices, such as another phone or Google Play Games on PC. If two devices both have newer progress, the Game asks you which save to keep. Uninstalling Dead Passage deletes the copy on your device.
The Kill Board
The in-game Kill Board (leaderboard) shows other players a randomly generated callsign (for example GHOST-COURIER-672) and your total zombie kills. It is stored in our Firebase database under the same anonymous ID. You never type in a name, and nothing else about you is shown.
4. Advertising — Google AdMob
Dead Passage uses Google AdMob to show optional rewarded video ads. These ads are always player-initiated (you choose to watch them in exchange for in-game rewards such as extra HP, bonus scrap, or a continue after death). We do not show forced interstitial ads.
When you choose to watch an ad, Google AdMob may collect information including:
- Device identifiers (such as advertising ID)
- Approximate location based on IP address
- Device information (model, operating system version)
- Information about the ad you viewed
This data is processed by Google AdMob in accordance with their own privacy policy. Please review:
You can reset your advertising ID or opt out of personalized advertising at any time through your device's settings.
Measuring our TikTok ads
We advertise Dead Passage on TikTok. The Game includes the TikTok App Events SDK so TikTok can tell us which ads led to installs. When you install and open the Game, the SDK sends TikTok your device's advertising ID, basic device information (such as model and operating system version), your IP address, and a few game events: that the app was installed or opened, that you finished the training range, and that you won a level. We do not send your name, email address or contacts. TikTok handles this data under the TikTok Privacy Policy. You can reset or delete your advertising ID in your device's settings.
5. Analytics — Firebase Analytics
Dead Passage uses Google Firebase Analytics to understand how the Game is played, for example how many players finish the training range, which chapters are too hard, and which rewards get used, so we can improve it. Firebase Analytics may collect:
- An app-instance ID and the advertising ID
- Approximate location based on IP address
- App interactions, such as sessions, screens viewed, levels started and finished, daily rewards claimed and rewarded ads watched
- Device information (model, operating system version)
We do not send your name, email address or contacts to Firebase Analytics. Learn how Google uses this information: How Google uses information from apps that use its services.
6. Google Play Games Services
If you are signed in to Google Play Games on your device, Dead Passage uses Google Play Games Services for achievements and game statistics (for example zombies eliminated and chapters cleared). This information is sent to Google and shown on your Play Games profile, under the Google Privacy Policy.
The Game also uses your Play Games player ID to link your cloud save to your Play Games account (see section 3). We store only that ID, not your Play Games name or picture.
7. Children's Privacy
Dead Passage is not directed at children under 13 years of age. The Game contains depictions of zombies, weapons, and stylized combat that may not be appropriate for younger audiences. The Game's age rating on Google Play reflects this.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with information through use of the Game, please contact us so we can take appropriate action.
8. Permissions Requested
Dead Passage requests only the minimum permissions necessary for the Game to function:
- Internet access: used to load rewarded ads, back up your progress, update the Kill Board, and send the analytics and Play Games data described above
- Vibration: used for haptic feedback during gameplay (gunshots, hits, damage)
The Game does not request access to your contacts, photos, location, microphone, camera, or storage.
9. Data Security
All data the Game sends travels over encrypted connections (TLS). Your cloud save and Kill Board entry are stored in Google Firebase and protected by Google's security infrastructure. Because the Game never asks for your name, email or contacts, none of that is stored anywhere.
10. Third-Party Services Summary
Dead Passage uses these services:
- Google AdMob — rewarded video ads when you opt in to watch them
- Google Firebase — anonymous sign-in, the cloud save, the Kill Board, and Firebase Analytics
- Google Play Games Services — achievements, game statistics, and linking your cloud save to your Play Games account
- TikTok App Events SDK — measuring which of our TikTok ads lead to installs and play
We do not use the Facebook SDK or any other advertising or tracking service beyond those listed above.
11. Your Rights
Dead Passage never asks for personal information such as your name or email. You stay in control of your game data:
- To clear your local game data: uninstall Dead Passage from your device, or use Android's "Clear data" option in app settings
- To opt out of personalized advertising: reset your advertising ID in your device's settings, or enable "Opt out of Ads Personalization" in Google settings
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the Game, or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. Significant changes will be communicated through an update to the Game itself or through the Google Play Store listing.
Your continued use of Dead Passage after changes to this policy constitutes your acceptance of the revised terms.
13. Contact Us
If you have any questions, concerns, or feedback about this Privacy Policy or about Dead Passage, please reach out:
- Studio: Max & Jax Studios
- Email: max.jax.studios@gmail.com
- Game: Dead Passage on Google Play
We typically respond within a few business days.